Creative capability HCP Brandcom
The Client’s need
This brand, having the world’s number 1 Glucometer as their portfolio brand wanted to accelerate their presence and market share in India.
Challenge: The world’s largest glucometer wanted to cut through the leader’s communication to make an impact in India. In spite of being a consumer brand, the client also wanted Diabetologists to recommend the brand. The market was dominated by Accuchek of Roche and other local less expensive local brands.
MediaMedic Communications presented an approach that took into consideration all 3 important stakeholders in Diabetes care.
The Result
Communication that addressed the deep feelings of a consumer, while taking along the Doctor and the family.
Collaterals were created for consumers, HCPs and retail. Assets were also created for a digital lead-gen campaign in line with the client’s international guidelines.
How MediaMedic Created Value
Crystallized Strategy
Collaterals were created for consumers, HCPs and retail. Assets were also created for a digital lead-gen campaign in line with the client’s international guidelines.
