B2B PR for a CDMO
The Client’s need
A CDMO who was funded, rebranded, and expanded globally, wanted to bring out their research capabilities into B2B media to build reputation for their multiple stakeholders.
Challenge: As a B2B organization, talking about the strategic rebranding, employee policies and high science research was important to attract clients as well good employees. Bringing it out into both B2B media was important to achieve that objective.
The Result
Multiple stories bringing out the research capability, rebranding related to science, employee outlook and such other angles were effectively covered in relevant media.
How MediaMedic Created Value
Crystallized Strategy
MediaMedic carried out media research to understand the landscape and to understand the publications and columns where relevant stories could be created.
MediaMedic created story angles, liaised with the health journalists, created the content and achieved the desired coverages.
