Case Studies #02

Multi-channel reach to promote and educate consumers for a new product.

    Results within 2 years: More than
  • 50,000 downloads for mApp
  • 5 lac website visits
  • 10,000 email queries
  • 25,000 phone calls
  • 15,000 live chats
  • Newspaper column year round
  • Print ad
  • KOL videos

Piramal Healthcare launched for the first time in India an 'Ovulation detection strip' direct to consumer.

In a market where fertility was NOT understood by majority of women, they were NOT aware that ovulation occurs on certain specific days when chances of pregnancy are highest, MediaMedic developed a multi-channel strategy based on key consumer insights in this women's reproductive category.